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AU Bank
Credit card design PITCH
Client
AU Bank
Location
INDIA
Year
2022
The Brief: AU Bank launching it's new credit card with an all digital inclusive experience. The customer can now choose their own credit card benefits rather than settling for the in built one. For this pitch the client wanted us to come up with a customisation design for the card that resonated with the Millennial, Gen-z audience.
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Our aim was to move away from the corporate designs and suggest a look and experience that this generation would have fun with.
How we did it?






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